Urban Decay Announces The Ultraviolet Edge

urban decay

Posted on 2 December, 2014

NEWPORT BEACH, Calif., March 10, 2015 /PRNewswire/ -- Urban Decay has always stood for the empowerment of women—from the products they create to the causes they support. When the brand launched in 1996, the prestige beauty market was a sea of pink, red and beige. UD gave women the alternative makeup colors they craved and challenged them to defy the stereotypical notions of beauty. But it doesn't end with makeup. Urban Decay announces the launch of The Ultraviolet Edge, their global initiative to empower women. By supporting organizations that fight for the rights of women everywhere, they encourage all women to embrace their individuality in everything they do. At Urban Decay, that's the definition of beauty with an edge™.


Women's rights is a complicated landscape with many worthy causes, so Urban Decay decided to pool together the money raised by The Ultraviolet Edge, which will give them the flexibility to support a variety of organizations that are doing incredible things to empower women. With this new initiative, UD plans to donate three million dollars to causes that support women over the next five years alone.


As part of their efforts, Urban Decay will be recognizing inspirational women who rock their world—starting with a woman they've admired forever: Gwen Stefani. Like Urban Decay, she has a history of breaking down barriers and hails from Orange County, California. (Fun fact: She and Wende, the brand's cofounder, met back in the early days of No Doubt and UD.) The makeup junkies at Urban Decay dig Gwen's innate ability to set trends and defy expectations. She also shares their passion for empowering women and will help give this initiative the attention it deserves.

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