Mrs. Tara Fela-Durotoye is the Chief Executive Officer and Creative Director, House of Tara International. She is a veteran in the beauty industry, who pioneered the bridal make up profession in Nigeria.
She is a Lawyer from Lagos State University and a trained and certified makeup artist of Charles Fox, Convent Garden, London. In a series of firsts, she set up the first make up studio and established the country's first make up school. Tara also launched the Tara Product line, a brand that promotes ethics and ethnicity, by empowering young women for economic independence without moral compromise, just as it flies the proudly Nigerian flag.
Tara started the chain reaction that has produced a large number of makeup artists (over 3500 via the makeup school); some are now active players in Nigerian beauty industry. She has also succeeded in empowering young ladies -over 4000 of them - in the tertiary institutions with the Tara Orekelewa beauty representatives' initiative that makes them financially independent, improves their self esteem while building their marketing and entrepreneurial skills.
She has received several national and international Awards for her contribution to the industry and active role in Empowerment.