THE BUSINESS

Set up in 1998, House of Tara is a pioneer in the beauty and makeup industry in Nigeria and Africa as a whole and a trailblazer in the areas of retail, distribution channel management and education. House of Tara pioneered the bridal make up profession in Nigeria in 1998, and launched the first bridal directory in Nigeria in 1999, facilitated the first-ever series of bridal seminars in 2000. It established the country’s first make up studio and make up school in 2004 and launched the Tara Product line, a brand that promotes ethics and ethnicity, by empowering young women for economic independence without moral compromise. It also hosted Nigeria’s first Make-Up Conference in 2014.

House of Tara currently has 19 studios currently in 11 states, with plans to build studios across Nigeria in Warri, Calabar, Akure, Ogbomosho, Bauchi, Jos, Abba, Makurdi and more, and outside Nigeria in South Africa, Kenya and Ghana by the end of 2015.

Spread across the three main streams of The Make-up Studio, The Makeup Academy and the TARA product line comprising beauty products and professional make-up kits, the company employs over 150 employees and has a groundbreaking network of over 4,000 reps across the country.

Vision

We are a globally respected beauty company of African origin.

Vision of the School

To train and develop makeup artists for its industry.

Vision of the Studio

To be a Mecca for all makeup products and its support services.

Vision of the Product line

To be the first choice of cosmetics for every black woman.

 

Mission

To build a world-class culture that EMPOWERS, ENGAGES and creates and EXCITING experience for ALL.

House of Tara consists of 3 primary divisions- Creative, Commercial and Operational. With a staff strength of over 100 employees, the House of Tara team coercively works together to create innovative products, uncover business opportunities, deliver insight, engage customers and develop beauty techniques that become global trends.


Below is an organogram showing our corporate structure;


With 20 operational branches, House of Tara Makeup Studios has the infrastructure and personnel to provide makeup services to women in Lagos, Benin, Abuja, Ibadan, Ilorin, Enugu, Asaba, Uyo, Port Harcourt, Kano and Kaduna.

Mrs. Ibukun Awosika

Mrs. Osayi Alile

Mrs. Nimi Akinkugbe

Mr. Chukwuka Monye

Chukwuka Monye is the founding partner of Ciuci Consulting. He is also a business trainer and often speaks at seminars and conducts business workshops in Nigeria and abroad. Prior to joining the company, he served as the Chief Marketing Officer of Suburban Telecom. Before Suburban, he served as an independent consultant, providing business development support to a variety of companies including ICT firms such as SocketWorks, one of Nigeria’s leading software companies and other telecommunications firms.

Chukwuka also worked at Citigroup, USA and served as an Associate Branch Manager of a Financial Institution in Florida, USA. He was recently involved in the development of the market entry strategy for Etisalat (Mubadala). He obtained his degree in business management from Warner University, Florida USA (honors) and has also attended renowned universities such as Harvard Business School, USA and INSEAD, France.

Ms. Arese Ugwu

Arese is the Head of Wealth Management at Partnership Investment Plc. She is responsible for building the company’s wealth management division, through business development and growing existing client relationships.

She heads Partnership Investment’s internal committee for corporate social responsibility, which has helped raise funds for several education initiatives. She sits on the boards of Partnership Securities Ltd (a subsidiary of the group) and House of Tara International Ltd as a non-executive director and is an associate member of WIMBIZ (Women in Management Business & Public Service).

Arese holds an M.S.C in Economic Development from University College London (UCL) and a B.S.C in Business and Management from Aston Business School, Birmingham. She is also an alumna of the of the Lagos Business School, INSEAD Abu Dhabi and The London School of Business Executive Education programs.