TARA FELA-DUROTOYE

Chief Executive Officer and Creative Director

Tara is the Chief Executive Officer and Creative Director, House of Tara International. She is a veteran in the beauty industry, who pioneered the bridal make up profession in Nigeria.

She is a Lawyer from Lagos State University and a trained and certified makeup artist of Charles Fox, Convent Garden, London.

In a series of firsts, she set up the first make up studio and established the country’s first make up school. Tara also launched the Tara Product line, a brand that promotes ethics and ethnicity, by empowering young women for economic independence without moral compromise, just as it flies the proudly Nigerian flag.

Tara started the chain reaction that has produced a large number of makeup artists (over 3500 via the makeup school); some are now active players in Nigerian beauty industry. She has also succeeded in empowering young ladies -over 4000 of them – in the tertiary institutions with the Tara Orekelewa beauty representatives’ initiative that makes them financially independent, improves their self esteem while building their marketing and entrepreneurial skills.

She has received several national and international Awards for her contribution to the industry and active role in Empowerment.

Ada Iwugo

Commercial Director

Miss Ada Iwugo is Commercial Director at House of Tara International, overseeing all Sales, Marketing and Business Development activities in the organization.

She was the Small Medium Business and Distribution Lead of Microsoft Inc where she was responsible for the overall ownership and accountability of sales results for the SMB Commercial segment (including Breadth Public Sector) in Anglophone West Africa.

Ada has extensive experience in the retail industry and her impressive portfolio includes international organisations such as drinks company, Matthew Clark and cosmetic giants such as Parfums Christian Dior and Coty UK.

She also was Head of Key Accounts in Guinness Nigeria – A Diageo company; a role which also included Management, coaching and development of the entire Key Accounts Team. Ada’s career spans Key Account Management, Forecasting, Business Strategy, Trade Marketing and Sales Management.

A graduate of the Imperial College, London, she was the President of the Overseas Student Association whilst in College.

OLATUNDUN ADERIBIGBE

Operations Director

Mrs. Aderibigbe is a finance executive with finance and business operations management experience; a licensed public accountant with 17 years of varied professional experience from PricewaterhouseCoopers, Shell Petroleum Development Company of Nigeria Limited (SPDC) and Shell Nigeria Exploration & Production Company (SNEPCo) holding various roles in the finance operations functions. She was the Finance Director for KICC in Nigeria, a service she has provided for over 10 years.

Prior to her professional finance career she had worked in brand management with Unilever Nigeria and Tequila Nigeria Limited.

Her experience has given her the ability to productively analyze and interpret business information, and implement solutions to enhance the output from co-dependent business drivers. She has worked with various clients towards developing and implementing very simple but efficient and effective business controls policy and structure.

SOME MEMBERS OF THE TEAM

Rhema Akabuogu

National Retail Artist

Rhema Akabuogu has over 5 years experience working in House of Tara International; a fast paced and rapidly expanding indigenous beauty company that has a vision of becoming a globally respected beauty company of African origin. It is also a social enterprise that uses beauty as a platform for empowerment. She works with the company on a mission to empower young African women with relevant skills in makeup and enterprise.

As the Head Retail Artist, she is responsible for, but not limited to training and mentoring for the Retail artists as well as creating and implementing standards for the company’s international Makeup studios, nationwide.

She came to the company with a burning desire to an impact everywhere she found herself. She has served in various capacities within the organization in the short time and made significant impact.

She was an active player in the launch of the 100 voices campaign where the stories of social enterprise was celebrated and documented. She plays an active role in the Product Development team, responsible for the re-branding, expansion and extension of the Makeup Brand- TARA, based on beauty trends and consumer feedback.

Rhema is a skilled and practicing Makeup Artist with B.A(Ed) in English Education from Delta State University, Abraka, certified for proficiency in Management and a member of the Nigerian Institute of Management. She has also undergone professional Makeup and Instructor trainings with Buntricia Bastian, Evalash and other International Makeup Institutes.

KELECHI NDUKWE

Sales Account Manager - Benin Branch

Mr. Kelechi Ndukwe is Regional Account Manager, House of Tara Int’l, was the Area Sales Manager at Chf Heron Nig. Ltd (Sole Distributor to Beierdorf,Producers of Nivea cosmetics products). He holds a Marketing Degree from OSISATCH Enugu & Management Certificate from Nigerian Institute of Management.

Mr. Kelechi has extensive experience in the FMCG Industry to include Nivea Cosmetic Products, Dangote Noodles and British American Tobacco.

He was the wholesale Executive in Great Brand Nig. Ltd, a role which also includes managing the wholesale market in regards to sales, promotions & incentives.

Kelechi career spans Business Development, key account management, marketing management /strategy& sales management/operations.

LEMMY LOUIS

Sales Associate

Lemmy is the Sales Associate for House of Tara International and is responsible for managing the Outlet accounts in the South South region of Nigeria.

A certified Nigeria Institute of Management Professional,he has an HND in Marketing from Our Savior Institute of Science, Agriculture and Technology Enugu.

He previously worked with E GLOBAL LIMITED.

DUPE SAIBU

Principal - Makeup School

Mrs. Dupe is the Administrator in House of Tara Makeup School, a seasoned professional makeup artist, who has over the years, gained great knowledge in the art of Makeup and has in turn impacted same to well over 1000 students across the country.

Dupe has been in the employ of House of Tara for 8years, since 2006, with five years experience in the art of teaching makeup artistry. Through her fervent service and passion in the industry, House of Tara has been able to establish Makeup Schools in cities around the 6 geographical regions. She has travelled to all these branches, ensuring that the training standard is what it should be, which has since left us as No 1 in the history of Makeup training in Nigeria.

Her belief in the Vision of House of Tara has further birthed many other makeup schools around Nigeria, who were motivated by her high level of creativity in this art of makeup. In 2009, Mrs Saibu was promoted from being a makeup Instructor to the School Coordinator.

Dupe is a graduate of Secretarial Administration from the Lagos State University (LASU) but went further in her quest and passion for the fashion and beauty industry, to pursue a career rather in Makeup Artistry.

She has attended several trainings in business management and presentation skill as well as international training on the threading of Eye brows in Dubai.

Dupe is happily married to her husband, Mr.Daniel Saibu blessed with a daughter and a grandchild.

ADEOLA ADENIRAN

National Field Sales Manager

Mr. Adeniran Adeola is an experienced accountant with more that fifteen years progressive experience in business finance, control and operations management within startups and multimillion naira organizations in different industries. I am Certified Risk and Compliance Management Professional with over five years’ experience in risk management.

He is currently the Senior Accountant at House of Tara international, the pioneer and leading makeup company in Nigeria where he coordinates the finance operations and control functions. He is also responsible for the synergy between finance, supply chain, internal audit team and the commercial team.

His specialties include demonstrable success in growing business operations through strategic planning & implementation. Strong financial expertise, skilled at budgeting, P&L, governance, forecasting & advancing planning to increase both revenue & profit margins, risk management contingency planning and disaster recovery.

YETUNDE FATAI

Customer Service Analyst

Yetunde is an award-winning, experienced administrator with over 10 years of
work experience in various industries and sectors. A graduate of Banking and
Finance from Olabisi Onabanjo University, Ogun State and a post graduate degree in Accounting from the University of Lagos, she joined House of Tara International in 2012 and has since risen through the ranks. Describing her journey in House in Tara, she says, “it has been an amazing discovery of self and abilities. House of Tara has honed my administrative capabilities, sharpened my management skills and has brought to the forefront, my innate abilities. It has truly helped me discover myself and I have reached heights that have amazed me. I started out as an Administrative Officer but now head the Customer Service Department. My growth has been phenomenal!”

Yetunde started her career path in 2003 with the telecommunications firm, Vic, Lawrence and Associates and has worked for reputable companies including Ecobank Nigeria Plc and Mutual Benefits Assurance Plc. An excellent organiser, Yetunde is an expert in Relationship Management and Customer Service/Management. In 2013, she won House of Tara International’s coveted awards of Most Caring staff,Most Friendly staff and House of Tara person of the year

ENOVWO AKATUGBA

Assistant Senior Retail Artist - Uyo Branch

Ifiogho Enovwo has 3 years experience working in House of Tara International; Her passion for Makeup was the driving force behind her obtaining a Diploma in Makeup Artistry at The House of Tara Makeup School in 2011.

As an Assistant Senior Retail Artiste, a few of her responsibilities includes ensuring that House of Tara International standards are being met and processes run smoothly and effectively in new stores.

She delivers exceptional levels of service whilst contributing to the overall performance of the store at branch level aside impacting knowledge to students as a Makeup School Instructor.

Enovwo holds a Bachelor of Science degree in Accounting from Benson Idahosa University, Benin City.

JEFFREY IYOHA

Retail Artist - Ikeja Branch

Jeffrey Omoregie Iyoha is a Retail Artist who hails from Benin, Edo State and has been with House of Tara International for 5 years starting out as the company driver. Two years into his employment, Mr. Iyoha decided to pursue a career in the art of makeup artistry after working in the marketing department where he was formally introduced to the business of selling beauty products.

Jeffrey is now a professional retail artist and serves as the branch head of the Ikeja Makeup Studio. His success story of starting out as a driver and moving on to become a certified makeup artist is a true testimony of career growth at House of Tara International.

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