House of Tara Launches in East Africa


Posted on 28 November, 2014

House of Tara International took beauty across the borders with the formal launch of the brand in Kenya and Rwanda. As part of its continental expansion strategy, House of Tara has developed beauty products with international standards that are tailor made for the African woman by an African woman.

The company hosted a comprehensive Master Class for prospective make-up artists, students, tutors and stakeholders in the Beauty and Cosmetics industry. The House of Tara Master classes gave tips and insight on the business opportunities available in the makeup industry and further explained how to attain financial empowerment.

According to the Chief Executive Officer and Founder, Tara Fela-Durotoye, the bold move to enter the Kenyan market was due to the huge potential in the region and the need to showcase and increase the company’s market share.

“Our greatest strength has been building on a future generation of women who are more informed and equipped with skills to determine their own destinies through our training programs” says Mrs. Fela-Durotoye. “Through our studio’s spread across Nigeria, we have also managed to inculcate a culture of self belief with emphasis placed on ethics, that have raised the earning power of make-up artists.”

At the Meet and Share, Mrs. Fela-Durotoye shared the successes and challenges she’s faced since the birth of House of Tara 16 years ago. House of Tara certified makeup artists sampled their extensive product line and shared the history behind the brand names.

House of Tara currently has 21 makeup studios in 11 states, with plans to build studios across Nigeria in Warri, Calabar, Akure, Ogbomosho, Bauchi, Jos, Abba and Makurdi. There are also continental expansion plans from Nigeria to South Africa, Rwanda and Tanzania in 2015.

Spread across 3 main streams with The Make-up Studio, The Makeup Academy and the TARA line of beauty products and professional make-up kits; the company employs over 100 people and has a growing network of 3,360 reps across the country.

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